1.
The Coca-Cola Company
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The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia. The Coca-Cola formula and brand were bought in 1889 by Asa Griggs Candler, the Coca-Cola Company owns its anchor bottler in North America, Coca-Cola Refreshments. The companys stock is listed on the NYSE and is part of DJIA, the S&P500 index, the Russell 1000 Index, as of 2015, its chairman and its CEO is Muhtar Kent. In December 2016, it was announced that James Quincey, the operating officer would replace Kent as CEO. The company has a history of acquisitions. Coca-Cola acquired Minute Maid in 1960, the Indian cola brand Thums Up in 1993, in 2001, it acquired the Odwalla brand of fruit juices, smoothies, and bars for $181 million. In 2007, it acquired Fuze Beverage from founder Lance Collins, the companys 2009 bid to buy a Chinese juice maker ended when China rejected its $2.4 billion bid for the Huiyuan Juice Group, on the grounds the resulting company would be a virtual monopoly. Nationalism was also thought to be a reason for aborting the deal, in 1982, Coca-Cola purchased Columbia Pictures for $692 million. It sold the studio to Sony, for $3 billion. In 2013, Coca-Cola finalized its purchase of ZICO, a water company. In 2011, the Coca-Cola company bought the rest of the tea company Honest Tea. In 2015, the took a minority stake ownership in the cold pressed juice manufacturer. According to The Coca-Cola Companys 2005 Annual Report, the firm at that time sold beverage products in more than 200 countries and this is more countries than are generally agreed to exist, according to the World Atlas.5 billion. Of these, beverages bearing the trademark Coca-Cola or Coke accounted for approximately 78% of the companys total gallon sales, the figure in 2010 showed that they sold 1.6 billion drinks every day. In 2010, it was announced that Coca-Cola had become the first brand to top £1 billion in annual UK grocery sales, since the 1920s, Coca-Cola has been a publicly traded company. One share of stock purchased in 1919 for $40, with all dividends reinvested, would be worth $9.8 million in 2012, Coca-Cola has paid a dividend, increasing each year for 49 years. Stock is available from a direct purchase program, through Computershare Trust Company, the bottlers then sell, distribute, and merchandise the resulting Coca-Cola product to retail stores, vending machines, restaurants, and food service distributors. Outside the United States, the bottlers also control the fountain business, since the early 1980s, the company has actively encouraged the consolidation of bottlers, with the company often owning a share of these anchor bottlers
2.
Germany
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Germany, officially the Federal Republic of Germany, is a federal parliamentary republic in central-western Europe. It includes 16 constituent states, covers an area of 357,021 square kilometres, with about 82 million inhabitants, Germany is the most populous member state of the European Union. After the United States, it is the second most popular destination in the world. Germanys capital and largest metropolis is Berlin, while its largest conurbation is the Ruhr, other major cities include Hamburg, Munich, Cologne, Frankfurt, Stuttgart, Düsseldorf and Leipzig. Various Germanic tribes have inhabited the northern parts of modern Germany since classical antiquity, a region named Germania was documented before 100 AD. During the Migration Period the Germanic tribes expanded southward, beginning in the 10th century, German territories formed a central part of the Holy Roman Empire. During the 16th century, northern German regions became the centre of the Protestant Reformation, in 1871, Germany became a nation state when most of the German states unified into the Prussian-dominated German Empire. After World War I and the German Revolution of 1918–1919, the Empire was replaced by the parliamentary Weimar Republic, the establishment of the national socialist dictatorship in 1933 led to World War II and the Holocaust. After a period of Allied occupation, two German states were founded, the Federal Republic of Germany and the German Democratic Republic, in 1990, the country was reunified. In the 21st century, Germany is a power and has the worlds fourth-largest economy by nominal GDP. As a global leader in industrial and technological sectors, it is both the worlds third-largest exporter and importer of goods. Germany is a country with a very high standard of living sustained by a skilled. It upholds a social security and universal health system, environmental protection. Germany was a member of the European Economic Community in 1957. It is part of the Schengen Area, and became a co-founder of the Eurozone in 1999, Germany is a member of the United Nations, NATO, the G8, the G20, and the OECD. The national military expenditure is the 9th highest in the world, the English word Germany derives from the Latin Germania, which came into use after Julius Caesar adopted it for the peoples east of the Rhine. This in turn descends from Proto-Germanic *þiudiskaz popular, derived from *þeudō, descended from Proto-Indo-European *tewtéh₂- people, the discovery of the Mauer 1 mandible shows that ancient humans were present in Germany at least 600,000 years ago. The oldest complete hunting weapons found anywhere in the world were discovered in a mine in Schöningen where three 380, 000-year-old wooden javelins were unearthed
3.
Fanta
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Fanta is a global brand of fruit-flavored carbonated soft drinks created by The Coca-Cola Company. There are more than 100 flavors worldwide, the drink originated in Nazi Germany under a trade embargo for Coca-Cola ingredients in 1940. Fanta originated as a result of difficulties importing Coca-Cola syrup into Nazi Germany during World War II due to a trade embargo. The name was the result of a brainstorming session, which started with Keiths exhorting his team to use their imagination, to which one of his salesmen, Joe Knipp. The plant was cut off from Coca-Cola headquarters during the war. After the war, the Coca-Cola corporation regained control of the plant, formula, Fanta was discontinued when the parent company was reunited with the German branch. Following the launch of several drinks by the Pepsi corporation in the 1950s, the drink was heavily marketed in Europe, Asia, Africa and South America. Fanta is known for its advertising, in the United States, it showcases The Fantanas. For the re-introduction of Fanta in the United States, Coca-Cola worked with the ad agency Ogilvy in 2001, the campaign lasted from summer 2001, in the form of a successful trial run, to October 1,2006. Three years later, in June 2009, Fanta re-launched the campaign and they also held a talent search to find the pineapple Fantana, and in September selected Shakira Barrera to become the fourth Fantana. After Barrera won the search, she spent a year at her post, Fanta was quickly spreading through Africa in the beginning for the 1980s with the popularization of drink with particular African flavors such as acerola and ackee fruits. Guava flavoured drinks also contributed significantly to the success of the company in some countries, ethiopia had a major impact in the manufacturing of the drink, since the first African facility was based in Addis Ababa. By the end of the 1990s, Fanta was a drink in most parts of the continent. After the huge success of the brand in those regions, Fantas popularity peaked, there are more than 90 flavors worldwide. The other variants available in Canada are Grape and Cream Soda, primary competitors to Fanta have included Tango, Mirinda, Sunkist, Slice, Sumol, Crush, Tropicana Twister and Orangina. Fanta was the drink to be produced by Coca-Cola, after the original Coca-Cola. In Japan the market often issues seasonal rare flavours like yuzu, in Greece there is a non-carbonated version of the original Orange Fanta, called Fanta Blue. In New Zealand, unlike the rest of Australasia, Fanta is visually branded with the logo used since 2008
4.
Sunkist (soft drink)
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Sunkist is a brand of primarily orange flavored soft drinks launched in 1979. Sunkist was first licensed by Sunkist Growers to the General Cinema Corporation, the soft drink was the idea of Mark Stevens, who foresaw the potential based on market research which indicated that, worldwide, orange was the third best selling soft drink flavor. It went national soon thereafter by being franchised mainly to leading Coca-Cola and Pepsi-Cola bottlers, the advertising slogan was fun, sun and the beach using TV and radio commercials with the Beach Boys hit song Good Vibrations as the brands theme. In 1980, Sunkist Orange Soda became the #1 orange soda in the USA, unlike many other competing orange sodas, Sunkist contains caffeine. In late 1984, Sunkist Soft Drinks was sold to Del Monte, from late 1986 until 2008, it was produced by Cadbury Schweppes under license through its Cadbury Schweppes Americas Beverages subsidiary. Following the demerger of Cadbury Schweppes Americas Beverages from Cadbury Schweppes, Sunkist is still the most popular orange soda in the United States. Sunkist is sold in the UK by Vimto Soft Drinks under license from Sunkist Growers and it is also sold in Australia by Schweppes Australia, but the Australian formulation is caffeine free. In Canada, a version of the orange drink is marketed as CPlus. The package indicates that there is an amount of Sunkist Juice. As of 2013, it is now sold by Asia Brewery, Dr Pepper Snapple Group also makes a diet version of Sunkist. “The Making of Harcourt General” Harvard Business School Press, pp. 106–107,153,173, note – the individual mentioned as Mark Sobell is also known as Mark Stevens. 1984 Sunkist Ad featuring the Good Vibrations theme song, YouTube video Retrieved on March 27,2008, 1984-85 Sunkist Ad featuring the Good Vibrations theme song, YouTube video Retrieved on May 12,2008. Cadbury Schweppes purchases Canada Dry and Sunkist soft drinks from RJR,1989 UK Sunkist Ad, YouTube video Retrieved on May 28,2008. Sunkist Soda - History Sunkist Soda - Products Sunkist Soda Montage — In-the-Beginning, YouTube video Retrieved on August 12,2011
5.
Crush (soft drink)
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Crush is a carbonated soft drink brand, originally marketed as an orange soda. It was invented by California beverage and extract chemist Neil C. Ward, most flavors of Crush are caffeine-free. In 1911, Clayton J. Howel, president and founder of the Orange Crush Company, partnered with Neil C. Ward, Ward made the recipe for Orange Crush. Howel was not new to the soft drink business, having earlier introduced Howel’s Orange Julep, soft drinks of the time often carried the surname of the inventor along with the product name. Howel sold the rights to use his name in conjunction with his first brand, therefore, Ward was given the honors, Crush was first premiered as Wards Orange Crush. Originally, Orange Crush included orange pulp in the bottles, giving it a fresh squeezed illusion even though the pulp was added rather than remaining from squeezed oranges, pulp has not been in the bottles for decades. Crush was purchased by Procter & Gamble in 1980, Procter & Gamble only manufactured bottlers base, which was a concentrate consisting of flavor and color. 1 milliliter of bottlers base was combined with syrup and carbonated water to create a 12-ounce bottle of Crush, in 1989, Cadbury Schweppes acquired Crush USA from Procter & Gamble Co. Cadbury Schweppes spun off its United States beverage business as Dr Pepper Snapple Group in 2008, the Crush brand and trademark are currently owned by Dr Pepper Snapple Group of Plano, Texas. Crush is also popular in Canada, where it is distributed by subsidiary Canada Dry Motts and it is distributed by various Pepsi bottlers, the biggest being the Pepsi Bottling Group Canada. Other countries where Crush is sold are Argentina, Colombia, Chile, Guatemala, Lebanon, Mexico, Panama, Peru, Syria, Uruguay and at one time Nicaragua, Costa Rica, Ecuador and Bolivia. In some countries of Latin America the Crush brand is distributed by The Coca-Cola Company, using the same colors, several flavors are available at most stores throughout North America, however, others are distributed only within small markets. Pineapple Crush and Birch Beer Crush, for instance, are found in both can and single serving bottle in the Canadian province of Newfoundland and Labrador and in Fort McMurray, Alberta
6.
Slice (drink)
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Slice is a line of fruit-flavored soft drinks manufactured by PepsiCo and introduced in 1984. Varieties of Slice have included lemon-lime, apple, fruit punch, grape, passionfruit, peach, Mandarin orange, pineapple, strawberry, Pink Lemonade, Cherry Cola, Red, Cherry-Lime, until 1994, the drink contained 10% fruit juice. Slice was a big success upon release, inspiring other juice-infused drinks based on already existing juice brands, such as Coca-Colas Minute Maid orange soda, by May 1987, Slice held 3.2 percent of the soft drink market. One year later, it had fallen to 2.1 percent and was below 2 percent in June 1988, the original design of the can was a solid color related to the flavor of the drink. These were replaced in 1994 with black cans that featured colorful bursts related to the flavor of the drink, in 1997, the cans became blue with color-coordinated swirls. The original orange flavor was reformulated around this time with the new slogan, Its orange, orange Slice has since been changed back to its original flavor. In the summer of 2000, lemon-lime Slice was replaced in most markets by Sierra Mist, the rest of the Slice line was replaced in most markets by Tropicana Twister Soda in the summer of 2005, although the Dr. Slice variety can still be found in some fountains. In early 2006, Pepsi resurrected the Slice name for a new line of diet soda called Slice ONE, marketed exclusively at Wal-Mart stores, Slice ONE was available in orange, grape and berry flavors, all sweetened with Splenda. As of 2009, Slice was available solely from Wal-Mart Stores, Slice was launched in India in 1993 as a mango flavored drink and quickly went on to become a leading player in the category, In India, Slice Mango is promoted by Bollywood actress, Katrina Kaif. Slice mango is also available in Pakistan, orange Slice commercial - A1997 commercial marketing the reformulated Slice
7.
Mirinda
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Mirinda is a brand of soft drink originally created in Spain in 1959, with global distribution. Its name means admirable in Esperanto, spoken by its creator and it is part of a beverage area often referred to as the flavor segment, comprising carbonated and non-carbonated fruit-flavored beverages. The orange flavor of Mirinda now represents the majority of Mirinda sales worldwide following a major repositioning of the brand towards that flavor in the early 1990s, Mirinda has been owned by PepsiCo since 1970 and is primarily commercialized outside United States. It competes with Coca-Colas Fanta and Dr Peppers Orange Crush or Sunkist brands, as with most soft drinks, Mirinda is available in multiple formulations of flavour, carbonation and sweetener depending on the taste of individual markets. Mirinda was originally produced in Spain and it became available in the United States in late 2003 in bilingual packaging, and initially sold at a reduced price, presumably to become a competitor against Cokes Fanta brand. Since 2005, Mirinda flavours have largely been sold under the Tropicana Twister Soda brand in the United States except in Guam, where Pepsi began selling it under the Mirinda brand in 2007. Pepsico also tried to sell Mirinda in Brazil in late 1996, in Italy, it is sold under the brand Slam. Mirinda campaigns over the years have included the Mirinda Woman campaign in the 1970s, the Mirinda Craver ads produced by Jim Henson from 1975 to 1978 involved a monster called the Mirinda Craver craving the Mirinda drinks and will do anything to obtain a Mirinda drink. A campaign between 1994 and 1996 used the tag-line The Taste is in Mirinda with the Blue Man Group, in some markets, including Mexico, the Blue Man Group campaign re-launched Mirinda away from a multi-flavor positioning to a brand solely focused on the orange flavor. The Blue Man Group campaign showed the Blue Man Group competing to drink orange Mirinda, also in Mexico, Mirinda launched a campaign with the Pokémon anime series aimed at children with a promotion of gadgets with the characters of the manga series. Mirinda advertising campaigns over the last fifteen years have been handled by Pepsis stable of creative agencies, including BBDO, Mirinda has good sales in India, it uses Pagalpanti Bhi Zaruri Hai as sales tagline while Indian actress Asin is the brand ambassador of Mirinda in India. It also launched the Mirinda Pagalpanti League campaign in India to connect youths around the nation, Coca-Colas brand Fanta is the major competitor of Mirinda in the Indian markets. The most popular flavours of Mirinda in India include orange and lime, Mirinda regularly introduces special movie-themed editions in Asia. Recent ones included Batman and Superman, Mirinda has also recently released a new flavor of drinks called Mirinda creme. They come in three flavours, mango, raspberry and lime, Mirinda is no longer sold in New Zealand, replaced with the introduction of Pepsicos new Mountain Dew range of similar flavors. Mirinda is also sold in France in Arab stores, Arab fast foods and also in some of the Large French Hypermarkets like Carrefour, Auchan, with flavors of apple, raspberry, pineapple, strawberry, red apple and orange either in little cans or in 2 liter bottles
8.
Tango (drink)
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Tango is a soft drink primarily sold in the United Kingdom, Ireland, Sweden, Norway, Hungary and Malta, first launched by Corona in 1950 the name Tango came from Ivan Colman saying it had a tang. Corona were bought by the Beecham Group in 1958, and Corona Soft Drinks were bought by Britvic in 1987, in Scandinavia the drink is distributed by SMX Drinks AB. Originally, Tango was the name of the flavour in a range of different flavoured drinks. In the 1990s, long after the products in the range had been discontinued, the Tango brand was expanded into other flavours, including apple, lemon, cherry, blackcurrant. As of September 2016, the flavours available in the United Kingdom include orange, apple, blackcurrant, cherry and citrus, in addition to flavours of the slushpuppy-style Tango Ice Blast range. Tango is well known in the United Kingdom for their advertisements, advertisements for Tango attracted attention in the 1990s, when they became well known, for their distinctively bizarre and post modern tone. The drinks first ironic campaign introduced the catchphrase You know when youve been Tangod, the campaign began in 1992 with an advert, Orange Man, featuring a man drinking Tango and immediately being slapped around the face, by a portly man painted orange. Tango voluntarily replaced the slapping advert with an almost identical new version, the original version was named the third best television commercial of all time, in a poll in 2000 conducted by The Sunday Times and Channel 4. This latter advert was featured in the first advert break on Channel 5, in March 2000, an advert, which premièred in 1998 featuring James Corden being bullied for not drinking Tango was banned, because it was seen as encouraging the bullying of overweight children. The replacement was a satirically inoffensive advert, Drink Tango, Its Nice, during August 1999, Tango teamed up with the newspapers Daily Mail and Daily Record to extend their summer peak sells period in a campaign called Tango Time. The main thread of the activity was a competition where a time of day is printed on the base of cans of Tango. The winning Tango Time was published in the Daily Mirror and Daily Record, the newspaper adverts were trailed by branding on the front page, including a free offer for a bottle of Tango. The adverts containing the winning Tango Time ran for twenty six days in August 1999, players must stand underneath and take part in a game of drench roulette to win prizes. In August 2009, a billboard campaign extolled the weird and wonderful side effects of drinking too much Tango with added Tango Orange. The British press pointed out that the initials of Tango With Added Tango spelled the insult twat when read vertically, many of these advertisements incorporate a send-away prize, including a rubber doll or a clown horn. Tango sponsored the television show The Word in 1994, and the Underage Festival in 2010 and they have also hold sponsorship for the Blackpool Pleasure Beach ride Ice Blast, The Ride since 2004. Historically, slogans have included You Taste the Tang in Tango Every Sparkling Sip You Take in the 1960s, Blackcurrant Tango is a carbonated soft drink launched in the United Kingdom by Britvic Soft Drinks Ltd in 1996. The drink is notable for the multiple award-winning television commercial from 1997, St George, the drink has since been discontinued
9.
Bluna
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Bluna is an orange soft drink produced by the German Mineralbrunnen Überkingen-Teinach AG, the same company, which produces the better-known Afri-Cola, since 1994. In 1952, the company F. Blumhoffer Nachfolger GmbH started to produce Bluna and it became a hit among consumers. In 1965, it started being sold in cans. Today, Bluna is sold in four flavors, orange, lime, lemon and it is sold in both 1- or 2-Liter bottles in stores and smaller 0. 33-Liter bottles for restaurants. Bluna was exported to Saudi Arabia from Germany during the 80s and early 90s, Today its locally produced
