Fast fashion
Videos
Fast fashion is a business model in textile manufacturing where companies quickly create and sell clothing and footwear at affordable prices by replicating the latest fashion trends and designs using
Clothing display at H&M department store, Hong Kong
The former "Big Biba" building, c. 2006
Protest on environmental impact of fast fashion
Valentino evening gown for Audrey Hepburn
H&M
Videos
H & M Hennes & Mauritz AB, commonly known by its brand name H&M, is a Swedish multinational clothing company headquartered in Stockholm. Built on a fast fashion business model, the retailer sells appa
Fast fashion
…trends quickly and cheaply available to consumers." Multinational retailers that employ the fast fashion strategy include Shein, Temu, Halara, Semir H&M, Primark, ASOS, Peacocks, Fashion Nova, Forever 21, Uniqlo, Edikted, Zaraand C&A. As of 2026, 36% of clothing purchases worldwide are of the fast fashion…
H&M store on Fifth Avenue in New York City
H&M Home section in an Antwerp store
Trompe-l'œil-printed viscose jersey dress by Maison Martin Margiela for H&M, 2012
H&M store in Novi Sad, Serbia