Federal Identity Program
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The Federal Identity Program is the Government of Canada's corporate branding identity program. The purpose of the FIP is to provide to the public a consistent and unified image for federal government
The Canada wordmark on the Canadarm2, part of the Mobile Servicing System on the International Space Station
An RCAF CF-188 with the Canada wordmark
Baskerville
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Baskerville is a serif typeface designed in 1757 by John Baskerville in Birmingham, England, and cut into metal by punchcutter John Handy. Baskerville is classified as a transitional typeface, intende
Federal Identity Program
…Jim Donahue in 1965 and established in 1972 as the logo for the government of Canada. It consists of the word "Canada" written in a modified version of Baskerville with a Canadian flag over the final 'a'. In a 1999 study commissioned by the federal government, 77% of respondents remembered seeing the Canada wordmark…
The Folio Bible printed by Baskerville in 1763.
Baskerville's first publication, an edition of Virgil. The design shows the smooth, gleaming finish of his paper and minimal title pages.
A slate carved by John Baskerville in his early career offering his services carving tombstones, in blackletter, roman, script and italic. The design is similar to his typography. A recreation in Monotype Baskerville shows the similarities of letterforms.
A detail view of Baskerville's Bible for Cambridge, showing the crispness of the impression.