The Federal Identity Program is the Government of Canada's corporate identity program. The purpose of the FIP is to provide to the public a consistent and unified image for federal government projects and activities. Other objectives of the program include facilitating public access to federal programs and services, promoting the equal status of the two official languages, and achieving better management of the federal identity. Managed by the Treasury Board Secretariat, this program, and the government's communication policy, help to shape the public image of the government. In general, logos – or, in the parlance of the policy, visual identifiers – used by government departments other than those specified in the FIP must be approved by the Treasury Board.
The "Canada" wordmark on the Canadarm
An RCAF CF-188 with the Canada wordmark
The Government of Canada is the body responsible for the federal administration of Canada. The term Government of Canada refers specifically to the executive, which includes ministers of the Crown and the federal civil service ; it is alternatively known as His Majesty's Government and is corporately branded as the Government of Canada. There are over 100 departments and agencies, as well as over 300,000 persons employed in the Government of Canada. These institutions carry out the programs and enforce the laws established by the Parliament of Canada.
Charles III, King of Canada, the country's head of state
Mary Simon, Governor General of Canada, the monarch's representative
Justin Trudeau, Prime Minister and head of government