Ferrero International SpA, more commonly known as Ferrero Group or simply Ferrero, is an Italian multinational company with headquarters in Alba. Ferrero is a manufacturer of branded chocolate and confectionery products, and the second biggest chocolate producer and confectionery company in the world. Ferrero SpA is a private company owned by the Ferrero family and has been described as "one of the world's most secretive firms".

Alba is a town and comune of Piedmont, Italy, in the Province of Cuneo. It is one of the main cities in the UNESCO World Heritage Site of Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato. The town is famous for its white truffle and wine production. The confectionery group Ferrero is based there. The city joined the UNESCO Creative Cities Network in October 2017.