The Flowers Festival is a festival that takes place in Medellín, Colombia. The annual festival is a significant driver of tourism and holds importance to the cultural fabric of the city. In addition to various flower display-oriented events and contests, the festival includes musical performances, an antique car parade, and an 11km bike ride. It is estimated that the Flowers Festival annually attracts more than two million people to the city, and the event cost the city around $3.6 million to organize in 2019.

Medellín, officially the Special District of Science, Technology and Innovation of Medellín, is the second-largest city in Colombia after Bogotá, and the capital of the department of Antioquia. It is located in the Aburrá Valley, a central region of the Andes Mountains, in northwestern South America. The city's population was 2,508,452 at the 2018 census. The metro area of Medellín is the second-largest urban agglomeration in Colombia in terms of population and economy, with more than 4 million people.