Fetishism is a category of contemporary scholarly discourse first employed to describe religious and cross-cultural hierarchy. It refers to the asymmetrical attribution of values and power to material
A voodoo fetish market in Lomé, Togo, 2008
In Marxist philosophy, commodity fetishism is a belief that social aspects of economic goods are inherent to them, rather than being expressions of social relations in which goods and their underlying
Fetishism
…labelled "[a]n object of excessive or irrational devotion or admiration, or of obsessive interest" as a "fetish". Thus one may disparage (for example) commodity fetishism, erotic fetishism, or leadership fetishism. Boli…
Commodity fetishism: In the economics of the marketplace, producers and consumers perceive each other by means of the money and goods that they exchange.
A South African fetish figurine whose supernatural powers protect the owner and kin in the natural world (c. 1900)
A political poster shows gold coin as the basis of prosperity (c. 1896).
The Hungarian philosopher György Lukács developed Karl Marx's theory of commodity fetishism to develop reification theory.