The Fiat Strada is a subcompact pickup truck (B-segment) produced by the Italian manufacturer Fiat since 1998. It is mainly produced in Brazil and marketed throughout Latin America, whereas the first-generation Strada was also assembled in South Africa and exported to Europe from Brazil.

Fiat Automobiles S.p.A. is an Italian automobile manufacturer, formerly part of Fiat Chrysler Automobiles, and since 2021 a subsidiary of Stellantis through its Italian division Stellantis Europe. Fiat Automobiles was formed in January 2007 when Fiat S.p.A. reorganized its automobile business, and traces its history back to 1899, when the first Fiat automobile, the Fiat 4 HP, was produced.