Fido Dido is a cartoon character of a male youth created by Joanna Ferrone and Sue Rose.
7-up mural featuring Fido Dido in Pune, Maharashtra, India
7 Up or Seven Up is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo.
7 Up Bottling Company building in Portland, Oregon (1976)
7 Up bottling exhibit at the Dr Pepper Museum in Waco, Texas
A mid-20th century jug of bottler's flavor for 7 Up: the syrup-like concentrate lacked sugar and was sold to franchisees then in this refillable form.
Diet 7 Up in 2009