Firefly is an American space Western drama television series, created by writer and director Joss Whedon, under his Mutant Enemy Productions label. Whedon served as an executive producer, along with Tim Minear. The series is set in the year 2517, after the arrival of humans in a new star system, and follows the adventures of the renegade crew of Serenity, a "Firefly-class" spaceship. The ensemble cast portrays the nine characters living aboard Serenity. Whedon pitched the show as "nine people looking into the blackness of space and seeing nine different things."
The spacecraft Serenity was digitally rendered by special effects house Zoic Studios. The shape was inspired by the shape of the firefly insect, and its tail section lights up in imitation of it.
(From left to right, top to bottom) Ron Glass, Summer Glau, Alan Tudyk, Sean Maher, Adam Baldwin, Jewel Staite, Morena Baccarin, and Nathan Fillion: eight of the nine main actors in 2005 (not pictured: Gina Torres)
Example fan artwork produced by Susan Renee Tomb (widely known in the Browncoat community as "11th Hour") used as guerrilla marketing to promote sale of Firefly and Serenity DVDs.
Space Western is a subgenre of science fiction that uses the themes and tropes of Westerns within science-fiction stories in an outer space setting. Subtle influences may include exploration of new, lawless frontiers, while more overt influences may feature actual cowboys in outer space who use rayguns and ride robotic horses. Although initially popular, a strong backlash against perceived hack writing caused the genre to become a subtler influence until the 1980s, when it regained popularity. A further critical reappraisal occurred during the 2000s due to critical acclaim for Firefly.
Early space Western print media (1952).
Rear cover of first issue of Galaxy featuring criticism of the space Western subgenre