Florodora is an Edwardian musical comedy. After its long run in London, it became one of the first successful Broadway musicals of the 20th century. The book was written by Jimmy Davis under the pseudonym Owen Hall, the music was by Leslie Stuart with additional songs by Paul Rubens, and the lyrics were by Edward Boyd-Jones, George Arthurs and Rubens.
Florodora
Souvenir programme cover, Broadway (1900)
Edwardian musical comedy was a form of British musical theatre that extended beyond the reign of King Edward VII in both directions, beginning in the early 1890s, when the Gilbert and Sullivan operas' dominance had ended, until the rise of the American musicals by Jerome Kern, Rodgers and Hart, George Gershwin and Cole Porter following the First World War.
The Geisha was a popular Edwardian musical comedy
George Edwardes
Phyllis Dare in The Arcadians
Souvenir program cover, 1900