Foundation (cosmetics)
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Foundation is a liquid, cream, or powder cosmetic applied to the face and neck to create an even, uniform color to the complexion, typically to cover flaws and change the natural skin tone. Foundation
Thick, unblended foundation on skin
Fenty Beauty
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Fenty Beauty LLC is a cosmetics brand by singer Rihanna and LVMH, launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-d
Foundation (cosmetics)
…from available products not being light or dark enough to properly match the user's skin tone. Some examples of brands that have wide shade ranges are: Fenty Beauty, Haus Labs By Lady Gaga, Bobbi Brown, Hourglass, Maybelline, Nars, and Makeup Forever. When switching from brand to brand, consumers must be mindful…
A Fenty Beauty display at Sephora on September 23, 2017, shortly after launch
In the UK, Fenty Beauty was initially exclusive to Harvey Nichols department stores.