Franconian Switzerland is an upland in Upper Franconia, Bavaria, Germany and a popular tourist retreat. Located between the River Pegnitz in the east and the south, the River Regnitz in the west and the River Main in the north, its relief, which reaches 600 metres in height, forms the northern part of the Franconian Jura (Frankenjura). Like several other mountainous landscapes in the German-speaking lands, e.g. Holstein Switzerland, Märkische Schweiz, or Pommersche Schweiz, Franconian Switzerland was given its name by Romantic artists and poets in the 19th century who compared the landscape to Switzerland. Franconian Switzerland is famous for its high density of traditional breweries.

Bayreuth is a town in northern Bavaria, Germany, on the Red Main river in a valley between the Franconian Jura and the Fichtel Mountains. The town's roots date back to 1194. In the 21st century, it is the capital of Upper Franconia and has a population of 72,148 (2015). It hosts the annual Bayreuth Festival, at which performances of operas by the 19th-century German composer Richard Wagner are presented.