Franklin's gull is a small gull. The genus name Leucophaeus is from Ancient Greek leukos, "white", and phaios, "dusky". The specific pipixcan is a Nahuatl name for a type of gull.

Gulls, or colloquially seagulls, are seabirds of the family Laridae in the suborder Lari. They are most closely related to the terns and skimmers and distantly related to auks, and even more distantly to waders. Until the 21st century, most gulls were placed in the genus Larus, but that arrangement is now considered polyphyletic, leading to the resurrection of several genera. An older name for gulls is mews, which is cognate with German Möwe, Danish måge, Swedish mås, Dutch meeuw, Norwegian måke/måse, and French mouette, and can still be found in certain regional dialects.