Alfred Henry "Freddy" Heineken was a Dutch businessman for Heineken International, the brewing company created in 1864 by his grandfather Gerard Adriaan Heineken in Amsterdam. He served as chairman of the board of directors and CEO from 1971 until 1989. After his retirement as chairman and CEO, Heineken continued to sit on the board of directors until his death and served as chairman of the supervisory board from 1989 to 1995. At the time of his death, Heineken was one of the richest people in the Netherlands, with a net worth of 9.5 billion guilders.

Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.