Frederick Seitz was an American physicist, tobacco industry lobbyist, climate change denier and former head of the United States National Academy of Sciences. Seitz was the 4th president of Rockefeller University from 1968 to 1978, and the 17th president of the United States National Academy of Sciences from 1962 to 1969. Seitz was the recipient of the National Medal of Science, NASA's Distinguished Public Service Award, and other honors.

The tobacco industry playbook, tobacco strategy or simply disinformation playbook describes a strategy devised by the tobacco industry in the 1950s to protect revenues in the face of mounting evidence of links between tobacco smoke and serious illnesses, primarily cancer. Much of the playbook is known from industry documents made public by whistleblowers or as a result of the Tobacco Master Settlement Agreement. These documents are now curated by the UCSF Truth Tobacco Industry Documents project and are a primary source for much commentary on both the tobacco playbook and its similarities to the tactics used by other industries, notably the fossil fuel industry. It is possible that the playbook may even have originated with the oil industry.