Fribourg is the capital of the Swiss canton of Fribourg and district of La Sarine. Located on both sides of the river Saane/Sarine, on the Swiss Plateau, it is a major economic, administrative and educational centre on the cultural border between German-speaking and French-speaking Switzerland. Its Old City, one of the best-maintained in Switzerland, sits on a small rocky hill above the valley of the Sarine. In 2018, it had a population of 38,365.

The Swiss Plateau or Central Plateau is one of the three major landscapes in Switzerland, lying between the Jura Mountains and the Swiss Alps. It covers about 30% of the Swiss surface area, and is partly flat but mostly hilly. The average height is between 400 metres (1,300 ft) and 700 metres (2,300 ft) AMSL. It is by far the most densely populated region of Switzerland, the center of economy and important transportation.