Friendly's is a restaurant chain on the East Coast of the United States. The first location, selling ice cream cones, was in Springfield, Massachusetts, opened in 1935. It was founded by brothers S. Prestley Blake and Curtis Blake. It has 10,000 employees. George Michel is the CEO. It offers diner-style cuisine and highlights its 22 ice cream flavors. Many locations offer an ice-cream only take-out window alongside of the table service option. Friendly's restaurants are found in Massachusetts, Delaware, Maryland, New Jersey, New York, and Pennsylvania. Its ice cream is also sold in some East Coast supermarkets.

Wilbraham is a town in Hampden County, Massachusetts, United States. It is a suburb of the City of Springfield, and part of the Springfield Metropolitan Statistical Area. The population was 14,613 at the 2020 census.