Froot Loops is a sweetened, fruit-flavored breakfast cereal made by WK Kellogg Co for the United States, Canadian, and Caribbean markets and Kellanova for the rest of the world. The brand was solely owned by the original Kellogg Company before it spun off its North American cereal division as WK Kellogg Co in late 2023. The fruit-flavored cereal pieces are ring-shaped, with a variety of bright colors.
Froot Loops
Breakfast cereal is a breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies.
Flaked breakfast cereal may be served in milk and topped with fruit such as raspberries.
A Quaker Oats advertisement circa 1900
1910 Kellogg's Corn Flakes advertisement
Breakfast cereals primarily marketed to children, such as Froot Loops, are commonly brightly colored and high in sugar.