Futura (typeface)
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Futura is a geometric sans-serif typeface designed by Paul Renner and released in 1927. It was designed as a contribution on the New Frankfurt-project. It is based on geometric shapes, especially the circle, similar in spirit to the Bauhaus design style of the period. It was developed as a typeface by the Bauer Type Foundry, in competition with Ludwig & Mayer's seminal Erbar typeface of 1926.
A metal type specimen sheet of Futura Bold Condensed. Many styles and weights of Futura were rapidly created as a brand extension.
The commemorative plaque left on the Moon in July 1969 features text set in Futura.
Cyrillic variant of the Futura typeface made for the Summer Olympic Games Moscow 1980.
Autopilot controls of a Boeing 747 with legend written in Futura. Use of the font is widespread in the aerospace industry for flight instrument and control markings
Sans-serif
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In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif typefaces tend to have less stroke width variation than serif typefaces. They are often used to convey simplicity and modernity or minimalism. For the purposes of type classification, sans-serif designs are usually divided into these major groups: § Grotesque and § Neo-grotesque, § Geometric, § Humanist and § Other or mixed.
Rothbury, an early modulated sans-serif typeface from 1915. The strokes vary in width considerably.
Sans-serif letterforms in ancient Etruscan on the Cippus Perusinus
Roman square capitals, the inspiration for serif letters
A 12th-century Medieval Latin inscription in Italy featuring sans-serif capitals