Colorado is a state of the Western United States encompassing most of the southern Rocky Mountains as well as the northeastern portion of the Colorado Plateau and the western edge of the Great Plains. It is the 8th most extensive and 21st most populous U. S. state. The estimated population of Colorado was 5,695,564 on July 1, 2018, an increase of 13.25% since the 2010 United States Census. The state was named for the Colorado River, which early Spanish explorers named the Río Colorado for the ruddy silt the river carried from the mountains; the Territory of Colorado was organized on February 28, 1861, on August 1, 1876, U. S. President Ulysses S. Grant signed Proclamation 230 admitting Colorado to the Union as the 38th state. Colorado is nicknamed the "Centennial State" because it became a state one century after the signing of the United States Declaration of Independence. Colorado is bordered by Wyoming to the north, Nebraska to the northeast, Kansas to the east, Oklahoma to the southeast, New Mexico to the south, Utah to the west, touches Arizona to the southwest at the Four Corners.
Colorado is noted for its vivid landscape of mountains, high plains, canyons, plateaus and desert lands. Colorado is part of the western and southwestern United States, is one of the Mountain States. Denver is most populous city of Colorado. Residents of the state are known as Coloradans, although the antiquated term "Coloradoan" is used. Colorado is notable for its diverse geography, which includes alpine mountains, high plains, deserts with huge sand dunes, deep canyons. In 1861, the United States Congress defined the boundaries of the new Territory of Colorado by lines of latitude and longitude, stretching from 37°N to 41°N latitude, from 102°02'48"W to 109°02'48"W longitude. After 158 years of government surveys, the borders of Colorado are now defined by 697 boundary markers and 697 straight boundary lines. Colorado and Utah are the only states that have their borders defined by straight boundary lines with no natural features; the southwest corner of Colorado is the Four Corners Monument at 36°59'56"N, 109°2'43"W.
This is the only place in the United States where four states meet: Colorado, New Mexico and Utah. The summit of Mount Elbert at 14,440 feet elevation in Lake County is the highest point in Colorado and the Rocky Mountains of North America. Colorado is the only U. S. state that lies above 1,000 meters elevation. The point where the Arikaree River flows out of Yuma County and into Cheyenne County, Kansas, is the lowest point in Colorado at 3,317 feet elevation; this point, which holds the distinction of being the highest low elevation point of any state, is higher than the high elevation points of 18 states and the District of Columbia. A little less than half of Colorado is flat and rolling land. East of the Rocky Mountains are the Colorado Eastern Plains of the High Plains, the section of the Great Plains within Nebraska at elevations ranging from 3,350 to 7,500 feet; the Colorado plains are prairies but include deciduous forests and canyons. Precipitation averages 15 to 25 inches annually. Eastern Colorado is presently farmland and rangeland, along with small farming villages and towns.
Corn, hay and oats are all typical crops. Most villages and towns in this region boast both a grain elevator. Irrigation water is available from subterranean sources. Surface water sources include the South Platte, the Arkansas River, a few other streams. Subterranean water is accessed through artesian wells. Heavy use of wells for irrigation caused underground water reserves to decline. Eastern Colorado hosts considerable livestock, such as hog farms. 70% of Colorado's population resides along the eastern edge of the Rocky Mountains in the Front Range Urban Corridor between Cheyenne and Pueblo, Colorado. This region is protected from prevailing storms that blow in from the Pacific Ocean region by the high Rockies in the middle of Colorado; the "Front Range" includes Denver, Fort Collins, Castle Rock, Colorado Springs, Pueblo and other townships and municipalities in between. On the other side of the Rockies, the significant population centers in Western Colorado are the cities of Grand Junction and Montrose.
The Continental Divide of the Americas extends along the crest of the Rocky Mountains. The area of Colorado to the west of the Continental Divide is called the Western Slope of Colorado. West of the Continental Divide, water flows to the southwest via the Colorado River and the Green River into the Gulf of California. Within the interior of the Rocky Mountains are several large parks which are high broad basins. In the north, on the east side of the Continental Divide is the North Park of Colorado; the North Park is drained by the North Platte River, which flows north into Nebraska. Just to the south of North Park, but on the western side of the Continental Divide, is the Middle Park of Colorado, drained by the Colorado River; the South Park of Colorado is the region of the headwaters of the South Platte River. In southmost Colorado is the large San Luis Valley, where the headwaters of the Rio Grande are located; the valley sits between the Sangre De Cristo Mountains and San Juan Mountains, consists of large desert lands that run into the mountains.
The Rio Grande drains due south into New Mexico and Texas. Across the Sangre de Cristo Range to the east of the S
Texas is the second largest state in the United States by both area and population. Geographically located in the South Central region of the country, Texas shares borders with the U. S. states of Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the west, the Mexican states of Chihuahua, Nuevo León, Tamaulipas to the southwest, while the Gulf of Mexico is to the southeast. Houston is the most populous city in Texas and the fourth largest in the U. S. while San Antonio is the second-most populous in the state and seventh largest in the U. S. Dallas–Fort Worth and Greater Houston are the fourth and fifth largest metropolitan statistical areas in the country, respectively. Other major cities include Austin, the second-most populous state capital in the U. S. and El Paso. Texas is nicknamed "The Lone Star State" to signify its former status as an independent republic, as a reminder of the state's struggle for independence from Mexico; the "Lone Star" can be found on the Texan state seal.
The origin of Texas's name is from the word taysha. Due to its size and geologic features such as the Balcones Fault, Texas contains diverse landscapes common to both the U. S. Southern and Southwestern regions. Although Texas is popularly associated with the U. S. southwestern deserts, less than 10% of Texas's land area is desert. Most of the population centers are in areas of former prairies, grasslands and the coastline. Traveling from east to west, one can observe terrain that ranges from coastal swamps and piney woods, to rolling plains and rugged hills, the desert and mountains of the Big Bend; the term "six flags over Texas" refers to several nations. Spain was the first European country to claim the area of Texas. France held a short-lived colony. Mexico controlled the territory until 1836 when Texas won its independence, becoming an independent Republic. In 1845, Texas joined the union as the 28th state; the state's annexation set off a chain of events that led to the Mexican–American War in 1846.
A slave state before the American Civil War, Texas declared its secession from the U. S. in early 1861, joined the Confederate States of America on March 2nd of the same year. After the Civil War and the restoration of its representation in the federal government, Texas entered a long period of economic stagnation. Four major industries shaped the Texas economy prior to World War II: cattle and bison, cotton and oil. Before and after the U. S. Civil War the cattle industry, which Texas came to dominate, was a major economic driver for the state, thus creating the traditional image of the Texas cowboy. In the 19th century cotton and lumber grew to be major industries as the cattle industry became less lucrative, it was though, the discovery of major petroleum deposits that initiated an economic boom which became the driving force behind the economy for much of the 20th century. With strong investments in universities, Texas developed a diversified economy and high tech industry in the mid-20th century.
As of 2015, it is second on the list of the most Fortune 500 companies with 54. With a growing base of industry, the state leads in many industries, including agriculture, energy and electronics, biomedical sciences. Texas has led the U. S. in state export revenue since 2002, has the second-highest gross state product. If Texas were a sovereign state, it would be the 10th largest economy in the world; the name Texas, based on the Caddo word táyshaʼ "friend", was applied, in the spelling Tejas or Texas, by the Spanish to the Caddo themselves the Hasinai Confederacy, the final -s representing the Spanish plural. The Mission San Francisco de los Tejas was completed near the Hasinai village of Nabedaches in May 1690, in what is now Houston County, East Texas. During Spanish colonial rule, in the 18th century, the area was known as Nuevo Reino de Filipinas "New Kingdom of the Philippines", or as provincia de los Tejas "province of the Tejas" also provincia de Texas, "province of Texas", it was incorporated as provincia de Texas into the Mexican Empire in 1821, declared a republic in 1836.
The Royal Spanish Academy recognizes both spellings and Texas, as Spanish-language forms of the name of the U. S. State of Texas; the English pronunciation with /ks/ is unetymological, based in the value of the letter x in historical Spanish orthography. Alternative etymologies of the name advanced in the late 19th century connected the Spanish teja "rooftile", the plural tejas being used to designate indigenous Pueblo settlements. A 1760s map by Jacques-Nicolas Bellin shows a village named Teijas on Trinity River, close to the site of modern Crockett. Texas is the second-largest U. S. state, with an area of 268,820 square miles. Though 10% larger than France and twice as large as Germany or Japan, it ranks only 27th worldwide amongst country subdivisions by size. If it were an independent country, Texas would be the 40th largest behind Zambia. Texas is in the south central part of the United States of America. Three of its borders are defined by rivers; the Rio Grande forms a natural border with the Mexican states of Chihuahua, Nuevo León, Tamaulipas to the south.
The Red River forms a natural border with Arkansas to the north. The Sabine River forms a natural border with Louisiana to the east; the Texas Panhandle has an eastern border with Oklahoma at 100° W, a northern border with Oklahoma at 36°30' N and a western
Nashville is the capital and most populous city of the U. S. state of Tennessee. The city is located on the Cumberland River; the city's population ranks 24th in the U. S. According to 2017 estimates from the U. S. Census Bureau, the total consolidated city-county population stood at 691,243; the "balance" population, which excludes semi-independent municipalities within Davidson County, was 667,560 in 2017. Located in northern Middle Tennessee, Nashville is the main core of the largest metropolitan area in Tennessee; the 2017 population of the entire 14-county Nashville metropolitan area was 1,903,045. The 2017 population of the Nashville—Davidson–Murfreesboro–Columbia combined statistical area, a larger trade area, was 2,027,489. Named for Francis Nash, a general of the Continental Army during the American Revolutionary War, the city was founded in 1779; the city grew due to its strategic location as a port and railroad center. Nashville seceded with Tennessee during the American Civil War and in 1862 became the first state capital to fall to Union troops.
After the war the city developed a manufacturing base. Since 1963, Nashville has had a consolidated city-county government, which includes six smaller municipalities in a two-tier system; the city is governed by a mayor, a vice-mayor, a 40-member metropolitan council. Reflecting the city's position in state government, Nashville is home to the Tennessee Supreme Court's courthouse for Middle Tennessee. Nashville is a center for the music, publishing, private prison and transportation industries, is home to numerous colleges and universities such as Tennessee State University, Vanderbilt University, Belmont University, Fisk University, Lipscomb University. Entities with headquarters in the city include Asurion, Bridgestone Americas, Captain D's, CoreCivic, Dollar General, Hospital Corporation of America, LifeWay Christian Resources, Logan's Roadhouse, Ryman Hospitality Properties; the town of Nashville was founded by James Robertson, John Donelson, a party of Overmountain Men in 1779, near the original Cumberland settlement of Fort Nashborough.
It was named for the American Revolutionary War hero. Nashville grew because of its strategic location, accessibility as a port on the Cumberland River, a tributary of the Ohio River. By 1800, the city had 345 residents, including 136 enslaved African Americans and 14 free African-American residents. In 1806, Nashville was incorporated as a city and became the county seat of Davidson County, Tennessee. In 1843, the city was named as the permanent capital of the state of Tennessee; the city government of Nashville owned 24 slaves by 1831, 60 prior to the war. They were "put to work to build the first successful water system and maintain the streets." The cholera outbreak that struck Nashville in 1849–1850 took the life of former U. S. President James K. Polk. There were 311 deaths from cholera in 1849 and an estimated 316 to about 500 in 1850. By 1860, when the first rumblings of secession began to be heard across the South, antebellum Nashville was a prosperous city; the city's significance as a shipping port made it a desirable prize as a means of controlling important river and railroad transportation routes.
In February 1862, Nashville became the first state capital to fall to Union troops. The state was occupied by Union troops for the duration of the war; the Battle of Nashville was a significant Union victory and the most decisive tactical victory gained by either side in the war. Afterward, the Confederates conducted a war of attrition, making guerrilla raids and engaging in small skirmishes, with the Confederate forces in the Deep South constantly in retreat. In 1868, a few years after the Civil War, the Nashville chapter of the Ku Klux Klan was founded by Confederate veteran John W. Morton. Chapters of this secret insurgent group formed throughout the South. In 1873 Nashville suffered another cholera epidemic, as did towns throughout Sumner County along railroad routes and the Cumberland River. Meanwhile, the city had reclaimed its important shipping and trading position and developed a solid manufacturing base; the post–Civil War years of the late 19th century brought new prosperity to Nashville and Davidson County.
These healthy economic times left the city with a legacy of grand classical-style buildings, including the Parthenon in Centennial Park, near downtown. On April 30, 1892, Ephraim Grizzard, an African-American man, was lynched in a spectacle murder in front of a white mob of 10,000 in Nashville, his lynching was described by journalist Ida B. Wells as: "A naked, bloody example of the blood-thirstiness of the nineteenth century civilization of the Athens of the South." From 1877 to 1950, a total of six lynchings of blacks were conducted in Davidson County, most in the county seat of Nashville near the turn of the century. By the turn of the century, Nashville had become the cradle of the Lost Cause of the Confederacy, as the first chapter of the United Daughters of the Confederacy was founded here and the Confederate Veteran magazine was published here. Most "guardians of the Lost Cause" lived near Centennial Park. At the same time, Jefferson Street became the historic center of the African-American community.
It remained so until the federal government s
Warner Bros. Records
Warner Bros. Records Inc. is an American record label owned by Warner Music Group and headquartered in Burbank, California. It was founded in 1958 as the recorded music division of the American film studio Warner Bros. and was one of a group of labels owned and operated by larger parent corporations for much of its existence. The sequence of companies that controlled Warner Bros. and its allied labels evolved through a convoluted series of corporate mergers and acquisitions from the early 1960s to the early 2000s. Over this period, Warner Bros. Records grew from a struggling minor player in the music industry to one of the top record labels in the world. In 2004, these music assets were divested by their owner Time Warner and purchased by a private equity group; this independent company traded as the Warner Music Group and was the world's last publicly traded major music company before being bought and privatized by Access Industries in 2011. Warner Music Group is the smallest of the three major international music conglomerates that include Universal Music Group and Sony Music Entertainment.
Max Lousada oversees recorded music operations of the company. Notable artists signed to Warner Bros. Records have included Prince, Kylie Minogue, Goo Goo Dolls, Sheryl Crow, Lil Pump, Green Day, Adam Lambert, Bette Midler, Duran Duran, Fleetwood Mac, Liam Gallagher, Fleet Foxes, Jason Derulo, Lily Allen and Sara, Dua Lipa, Linkin Park, Nile Rodgers, Red Hot Chili Peppers, the Black Keys, My Chemical Romance, Mr. Bungle, Regina Spektor, Van Halen. At the end of the silent movie period, Warner Bros. Pictures decided to expand into publishing and recording so that it could access low-cost music content for its films. In 1928, the studio acquired several smaller music publishing firms which included M. Witmark & Sons, Harms Inc. and a partial interest in New World Music Corp. and merged them to form the Music Publishers Holding Company. This new group controlled valuable copyrights on standards by George and Ira Gershwin and Jerome Kern and the new division was soon earning solid profits of up to US$2 million every year.
In 1930, MPHC paid US$28 million to acquire Brunswick Records, whose roster included Duke Ellington, Red Nichols, Nick Lucas, Al Jolson, Earl Burtnett, Ethel Waters, Abe Lyman, Leroy Carr, Tampa Red and Memphis Minnie, soon after the sale to Warner Bros. the label signed rising radio and recording stars Bing Crosby, Mills Brothers, Boswell Sisters. For Warner Bros. the dual impact of the Great Depression and the introduction of broadcast radio harmed the recording industry—sales crashed, dropping by around 90% from more than 100 million records in 1927 to fewer than 10 million by 1932 and major companies were forced to halve the price of records from 75c to 35c. In December 1931, Warner Bros. offloaded Brunswick to the American Record Corporation for a fraction of its former value, in a lease arrangement which did not include Brunswick's pressing plants. Technically, Warner maintained actual ownership of Brunswick, which with the sale of ARC to CBS in 1939 and their decision to discontinue Brunswick in favor of reviving the Columbia label, reverted to Warner Bros.
Warner Bros. sold Brunswick a second time, this time along with the old Brunswick pressing plants Warner owned, to Decca Records in exchange for a financial interest in Decca. The studio stayed out of the record business for more than 25 years, during this period it licensed its film music to other companies for release as soundtrack albums. Warner Bros. returned to the record business in 1958 with the establishment of its own recording division, Warner Bros. Records. By this time, the established Hollywood studios were reeling from multiple challenges to their former dominance—the most notable being the introduction of television in the late 1940s. Legal changes had a major impact on their business—lawsuits brought by major stars had overthrown the old studio contract system by the late 1940s. Pictures sold off much of its film library in 1948 and, beginning in 1949, anti-trust suits brought by the US government forced the five major studios to divest their cinema chains. In 1956, Harry Warner and Albert Warner sold their interest in the studio and the board was joined by new members who favoured a renewed expansion into the music business—Charles Allen of the investment bank Charles Allen & Company, Serge Semenenko of the First National Bank of Boston and investor David Baird.
Semenenko in particular had a strong professional interest in the entertainment business and he began to push Jack Warner on the issue of setting up an'in-house' record label. With the record business booming - sales had topped US$500 million by 1958 - Semnenko argued that it was foolish for Warner Bros. to make deals with other companies to release its soundtracks when, for less than the cost of one motion picture, they could establish their own label, creating a new income stream that could continue indefinitely and provide an additional means of exploiting and promoting its contract actors. Another impetus for the label's creation was the brief music career of Warner Bros. actor Tab Hunter. Although Hunter was signed to an exclusive acting contract with the studio, it did not prevent him from signing a recording contract, which he did with Dot Records, owned at the time by Paramount Pictures. Hunter scored several hits for Dot, including the US #1 single, "Young Love", to Warner Bros.' chagrin, reporters were asking about the hit record, rather than
Thelma Louise Mandrell is an American country music singer. She is the younger sister of fellow country singer Barbara Mandrell, older sister of actress Irlene Mandrell. Louise had a successful singing career in country music from the 1970s, with a string of hits all during the 1980s. Thelma Louise Mandrell was born July 13, 1954 to Mary Ellen and Irby Matthew Mandrell in Corpus Christi, Texas, she is the second of three daughters. Sister Barbara is five and a half years older, her mother, was a homemaker and musician hailing from a large family in rural Wayne County, Illinois. Her father Irby was a World War II naval veteran and Texas police officer from Garland County, Arkansas. Irby Mandrell was an accomplished entrepreneur as well, he used his impeccable social skills and knowledge of the music industry to manage all three of his daughters' careers for over 3 decades. Although Louise Mandrell never developed the scale of fan base or the worldwide recognition that her older sister Barbara gained in country music, she is still credited as one of country music's more successful female vocalists of the 1980s.
With their parents coming from a musical background, Barbara started off working as a singer, playing the steel guitar and other instruments, toured with Patsy Cline in the early 1960s. Louise learned to play the bass. Soon, their parents founded the Mandrell Family Band, which toured Asia. Barbara's professional recognition in country music in the early 1970s with hits like "Treat Him Right", "Show Me" and "The Midnight Oil" gave Louise opportunities at success, she started performing in Barbara's band The DoRites, which toured with Merle Haggard in the early 1970s. Her first time in the studio was on the recording "Always Wanting You", a no. 1 hit for Haggard in 1975. In 1978, Louise signed with Epic Records. Mandrell released her first single in 1978, called "Put It on Me", which entered the top 100 country music singles in the USA. In 1979 she released her next single, a cover version of "Everlasting Love", which entered top 100, she started singing duets with her husband R. C. Bannon, such as "I Thought You'd Never Ask," which entered the top 50, a cover of the number one song by Peaches & Herb, "Reunited", which went to number 13, her first significant hit.
In 1980, following two more solo efforts that did not see the same success, she joined sisters Barbara and Irlene on the TV variety show Barbara Mandrell and the Mandrell Sisters. This show showcased not only her multi-instrumental and comedy talents as well. In 1981, she signed with RCA Records. In 1982, Mandrell had two top 40 hits, as well as the top 20 hit "Some of My Best Friends Are Old Songs". 1983 turned out to be her most successful year. She entered the top 15 with "Runaway Heart," and had the two top 10 hits "Save Me" and "Too Hot to Sleep". In 1984, Mandrell had two other Top 40 hits, "Goodbye Heartache" and "I'm Not Through Loving You Yet," and in 1985 the song "I Wanna Say Yes" entered the top 5. In 1985, RCA released her first video for the hit single "Some Girls Have All The Luck", her songs at this time focused on the popular Countrypolitan sound, coming out of Nashville from many country artists, Barbara Mandrell included. Mandrell's last studio album "Dreamin'" was released in 1987, with the single "I Wanna Hear It from Your Lips" and having her last top 40 hit with the single "Do I Have To Say Goodbye".
Her last charted single came in 1988, a cover of the song "As Long As We Got Each Other", a duet with Eric Carmen. RCA dropped Mandrell in 1988. During the 1990s she released the videos and songs "Jean Paul" and "Down Home Christmas", her marriage to Ronald Shaw on July 1, 1971 ended in divorce in 1973. She subsequently married Gary Lamar Buck of the country music group The Four Guys on July 23, 1975, they divorced in 1978. In 1978, Mandrell met R. C. Bannon, they married on February 26, 1979. He would co-write songs for Barbara. "One of a Kind, Pair of Fools" is a 1983 single written by Bannon and John Bettis and recorded by Barbara Mandrell. "Only One Love in My Life," written by R. C. Bannon and John Bettis, would be Ronnie Milsap's tenth number one. Louise and R. C. adopted Nicole Mandrell Shipley in 1986. Louise was divorced from R. C. in 1991 and married John Haywood on July 16, 1993. Louise became a grandmother for the first time in 2013. After leaving RCA Records, Mandrell continued to perform every day to packed houses.
In 1991, TNN began re-airing the Mandrell Sisters Show. From 1992 to 1994, she headlined at the 4,000 seat Grand Palace Theatre in Branson, Missouri along with Kenny Rogers. On occasion, she shared the stage with Barbara, Sawyer Brown, Roger Miller, Waylon Jennings, several other well known country and pop music entertainers at The Grand Palace. On September 12, 1997, Mandrell opened her own 1,400-seat theater, The Louise Mandrell Theater in Pigeon Forge, Tennessee, in the heart of the Smoky Mountains in Tennessee, alongside other theaters such as Lee Greenwood's. Mandrell appeared in every performance there, encompassed numerous musical styles including country and big band, it was considered the most attended show in the Smoky Mountains. The Triumphant Quartet known as the Integrity Quartet, was the in-house southern gospel group and back-up singers for Louise; the Louise Mandrell Theater had its last performance, to a sold-out house, on December 31, 2005. Mandrell sold the theater afterwards and it has changed hands twice since.
The theater is now home to the "Smoky Mountain Opry."In 1983, Mandrell co-wrote the Mandrell Family Album with w
Advertising is a marketing communication that employs an sponsored, non-personal message to promote or sell a product, service or idea. Sponsors of advertising are businesses wishing to promote their products or services. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message, it differs from personal selling in that the message is non-personal, i.e. not directed to a particular individual. Advertising is communicated through various mass media, including traditional media such as newspapers, television, outdoor advertising or direct mail; the actual presentation of the message in a medium is referred to as an advertisement, or "ad" or advert for short. Commercial ads seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising.
Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes such as a public service announcement. Advertising may help to reassure employees or shareholders that a company is viable or successful. Modern advertising originated with the techniques introduced with tobacco advertising in the 1920s, most with the campaigns of Edward Bernays, considered the founder of modern, "Madison Avenue" advertising. Worldwide spending on advertising in 2015 amounted to an estimated US$529.43 billion. Advertising's projected distribution for 2017 was 40.4% on TV, 33.3% on digital, 9% on newspapers, 6.9% on magazines, 5.8% on outdoor and 4.3% on radio. Internationally, the largest advertising-agency groups are Dentsu, Omnicom, WPP. In Latin, advertere means "to turn towards". Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia.
Lost and found advertising on papyrus was common in ancient ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, present to this day in many parts of Asia and South America; the tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC. In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry of bamboo flutes played to sell confectionery. Advertisement takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with "Jinan Liu's Fine Needle Shop" and "We buy high-quality steel rods and make fine-quality needles, to be ready for use at home in no time" written above and below is considered the world's earliest identified printed advertising medium. In Europe, as the towns and cities of the Middle Ages began to grow, the general population was unable to read, instead of signs that read "cobbler", "miller", "tailor", or "blacksmith", images associated with their trade would be used such as a boot, a suit, a hat, a clock, a diamond, a horseshoe, a candle or a bag of flour.
Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers to announce their whereabouts. The first compilation of such advertisements was gathered in "Les Crieries de Paris", a thirteenth-century poem by Guillaume de la Villeneuve. In the 18th century advertisements started to appear in weekly newspapers in England; these early print advertisements were used to promote books and newspapers, which became affordable with advances in the printing press. However, false advertising and so-called "quack" advertisements became a problem, which ushered in the regulation of advertising content. Thomas J. Barratt of London has been called "the father of modern advertising". Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans and phrases. One of his slogans, "Good morning. Have you used Pears' soap?" was famous in its day and into the 20th century.
Barratt introduced many of the crucial ideas that lie behind successful advertising and these were circulated in his day. He stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product's availability through saturation campaigns, he understood the importance of reevaluating the market for changing tastes and mores, stating in 1907 that "tastes change, fashions change, the advertiser has to change with them. An idea, effective a generation ago would fall flat and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste."As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format led to the growth of mail-order advertising. In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles.
Around 1840, Volney B. Palmer established the roo
Moscow is the capital and most populous city of Russia, with 13.2 million residents within the city limits, 17 million within the urban area and 20 million within the metropolitan area. Moscow is one of Russia's federal cities. Moscow is the major political, economic and scientific center of Russia and Eastern Europe, as well as the largest city on the European continent. By broader definitions, Moscow is among the world's largest cities, being the 14th largest metro area, the 18th largest agglomeration, the 14th largest urban area, the 11th largest by population within city limits worldwide. According to Forbes 2013, Moscow has been ranked as the ninth most expensive city in the world by Mercer and has one of the world's largest urban economies, being ranked as an alpha global city according to the Globalization and World Cities Research Network, is one of the fastest growing tourist destinations in the world according to the MasterCard Global Destination Cities Index. Moscow is the coldest megacity on Earth.
It is home to the Ostankino Tower, the tallest free standing structure in Europe. By its territorial expansion on July 1, 2012 southwest into the Moscow Oblast, the area of the capital more than doubled, going from 1,091 to 2,511 square kilometers, resulting in Moscow becoming the largest city on the European continent by area. Moscow is situated on the Moskva River in the Central Federal District of European Russia, making it Europe's most populated inland city; the city is well known for its architecture its historic buildings such as Saint Basil's Cathedral with its colorful architectural style. With over 40 percent of its territory covered by greenery, it is one of the greenest capitals and major cities in Europe and the world, having the largest forest in an urban area within its borders—more than any other major city—even before its expansion in 2012; the city has served as the capital of a progression of states, from the medieval Grand Duchy of Moscow and the subsequent Tsardom of Russia to the Russian Empire to the Soviet Union and the contemporary Russian Federation.
Moscow is a seat of power of the Government of Russia, being the site of the Moscow Kremlin, a medieval city-fortress, today the residence for work of the President of Russia. The Moscow Kremlin and Red Square are one of several World Heritage Sites in the city. Both chambers of the Russian parliament sit in the city. Moscow is considered the center of Russian culture, having served as the home of Russian artists and sports figures and because of the presence of museums and political institutions and theatres; the city is served by a transit network, which includes four international airports, nine railway terminals, numerous trams, a monorail system and one of the deepest underground rapid transit systems in the world, the Moscow Metro, the fourth-largest in the world and largest outside Asia in terms of passenger numbers, the busiest in Europe. It is recognized as one of the city's landmarks due to the rich architecture of its 200 stations. Moscow has acquired a number of epithets, most referring to its size and preeminent status within the nation: The Third Rome, the Whitestone One, the First Throne, the Forty Soroks.
Moscow is one of the twelve Hero Cities. The demonym for a Moscow resident is "москвич" for male or "москвичка" for female, rendered in English as Muscovite; the name "Moscow" is abbreviated "MSK". The name of the city is thought to be derived from the name of the Moskva River. There have been proposed several theories of the origin of the name of the river. Finno-Ugric Merya and Muroma people, who were among the several Early Eastern Slavic tribes which inhabited the area, called the river Mustajoki, it has been suggested. The most linguistically well grounded and accepted is from the Proto-Balto-Slavic root *mŭzg-/muzg- from the Proto-Indo-European *meu- "wet", so the name Moskva might signify a river at a wetland or a marsh, its cognates include Russian: музга, muzga "pool, puddle", Lithuanian: mazgoti and Latvian: mazgāt "to wash", Sanskrit: májjati "to drown", Latin: mergō "to dip, immerse". In many Slavic countries Moskov is a surname, most common in Bulgaria, Russia and North Macedonia. There exist as well similar place names in Poland like Mozgawa.
The original Old Russian form of the name is reconstructed as *Москы, *Mosky, hence it was one of a few Slavic ū-stem nouns. As with other nouns of that declension, it had been undergoing a morphological transformation at the early stage of the development of the language, as a result the first written mentions in the 12th century were Московь, Moskovĭ, Москви, Moskvi, Москвe/Москвѣ, Moskve/Moskvě. From the latter forms came the modern Russian name Москва, a result of morphological generalisation with the numerous Slavic ā-stem nouns. However, the form Moskovĭ has left some traces in many other languages, such as English: Moscow, German: Moskau, French: Moscou, Georgian: მოსკოვი, Latvian: Maskava, Ottoman Turkish: Moskov, Tatar: Мәскәү, Mäskäw, Kazakh: Мәскеу, Mäskew, Chuvash: Мускав, etc. In a similar manner the Latin name Moscovia has been formed it became a collo