The Gathering of the Juggalos is an annual music festival put on by Psychopathic Records, featuring performances by the entire label roster as well as numerous well-known musical groups and underground artists. It was founded by Jumpsteady, Insane Clown Posse, and their label in 2000. Described by Joseph Bruce as a "Juggalo Woodstock", the Gathering of the Juggalos spans five days and includes concerts, wrestling, games, contests, autograph sessions, karaoke, and seminars with artists. Over its first eleven events (2000–2010), the festival drew a total attendance upward of 100,000 fans.

Insane Clown Posse, often abbreviated as ICP, is an American hip hop duo. Formed in Detroit in 1989, ICP's best-known lineup consists of rappers Violent J and Shaggy 2 Dope. Insane Clown Posse performs a style of hardcore hip hop known as horrorcore and is known for its elaborate live performances. The duo has earned two platinum and five gold albums. According to Nielsen SoundScan, the entire catalog of the group had sold 6.5 million units in the United States and Canada as of April 2007. The group has established a dedicated following called Juggalos numbering in the "tens of thousands".