Gatorade is a brand of sports drinks owned and manufactured by PepsiCo and is distributed in over 80 countries. The beverage was developed in 1965 by a team of researchers at the University of Florida
A bottle of Gatorade Lemon Lime sports drink
University of Florida football player Chip Hinton testing Gatorade 1965, pictured next to the leader of its team of inventors, Robert Cade
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Introduced as Gatorade Ice in 2002, this flavor was re-labeled as Gatorade Rain in 2006 and No Excuses in 2009.
Lucozade is a British brand of soft drinks and energy drinks manufactured and marketed by the Japanese company Suntory. Created as "Glucozade" by a Newcastle pharmacist, William Walker Hunter, it was
Gatorade
…fourth-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade and Vitaminwater brands worldwide, and with Lucozade in the United Kingdom. Within the United States, Gatorade accounts for approximately 61.6% of market share in the sports drink category as of 2025…
Bottles of Lucozade Original
Sponsored by Lucozade, footballer John Barnes appeared in an early 1990s commercial, stating: "this is Isotonic Lucozade Sport, it gets to your thirst, fast".
Lucozade Sport during the 2014 Women's Rugby World Cup
A Lucozade Zero booth marketing a tie-in with Missguided in 2017 in Birmingham