The Gatorade shower, also known as the Gatorade dunk or the Gatorade bath, is a sports tradition that involves players surreptitiously dumping a cooler full of liquid over the head of their coach following a meaningful win, such as the Super Bowl, World Series or other major sporting event. This includes all levels of play including Little League World Series, high school, college (NCAA), and professional teams. The tradition is worldwide with sports teams from around the world taking part in the tradition.
Chris Denorfia of the Chicago Cubs is hit with a double Gatorade shower
The coach of a Marine Corps league football team is showered with Gatorade following his team's championship victory
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. The drink is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities.
University of Florida football player Chip Hinton testing Gatorade 1965, pictured next to the leader of its team of inventors, Robert Cade.
Introduced as Gatorade Ice in 2002, this flavor was re-labeled as Gatorade Rain in 2006 and No Excuses in 2009.
The Gatorade Sports Science Institute on West Main Street in Barrington, Illinois.
Inside the facility in 2012