General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.

Will Keith Kellogg was an American industrialist in food manufacturing, who founded the Kellogg Company, which produces a wide variety of popular breakfast cereals. He was a member of the Seventh-day Adventist Church and practiced vegetarianism as a dietary principle taught by his church. He also founded the Kellogg Arabian Ranch, which breeds Arabian horses. Kellogg was a philanthropist and started the Kellogg Foundation in 1934 with a $66-million donation.