General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William Post as the Postum Cereal Company in 1895.
C. W. Post, founder of the Post Cereal Company, predecessor of General Foods
Image: Generalfoods cookbook
Image: Dreamwhip ad 1960s
Charles William Post was an American innovator, breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry. He was the founder of what is now Post Consumer Brands.
Post in the early 20th century
Post's mausoleum at Oak Hill Cemetery
A statue of C. W. Post in front of the Garza County Courthouse