The Generation of '27 was an influential group of poets that arose in Spanish literary circles between 1923 and 1927, essentially out of a shared desire to experience and work with avant-garde forms of art and poetry. Their first formal meeting took place in Seville in 1927 to mark the 300th anniversary of the death of the baroque poet Luis de Góngora. Writers and intellectuals paid homage at the Ateneo de Sevilla, which retrospectively became the foundational act of the movement.

Luis de Góngora y Argote was a Spanish Baroque lyric poet and a Catholic prebendary for the Church of Córdoba. Góngora and his lifelong rival, Francisco de Quevedo, are widely considered the most prominent Spanish poets of all time. His style is characterized by what was called culteranismo, also known as Gongorismo. This style apparently existed in stark contrast to Quevedo's conceptismo, though Quevedo was highly influenced by his older rival from whom he may have isolated "conceptismo" elements.