Genesis Motor, LLC, commonly referred to as Genesis, is the luxury vehicle brand of the South Korean vehicle manufacturer Hyundai Motor Company. Initially envisioned along with plans for Hyundai's new luxury Genesis sedan in 2004, the Genesis brand was officially announced as an independent marque on 4 November 2015, launching its first Genesis standalone model, the Genesis G90, in 2017. Genesis models are designed in Rüsselsheim (Germany), Namyang, and Irvine ; and produced in Ulsan.