Genre fiction, also known as formula fiction or popular fiction, is a term used in the book-trade for fictional works written with the intent of fitting into a specific literary genre in order to appeal to readers and fans already familiar with that genre.
Romance novels
Sir Arthur Conan Doyle was born in Scotland of Irish parents but his Sherlock Holmes stories have typified a fog-filled London for readers worldwide.
J. R. R. Tolkien
Arthur C. Clarke
A literary genre is a category of literature. Genres may be determined by literary technique, tone, content, or length. They generally move from more abstract, encompassing classes, which are then further sub-divided into more concrete distinctions. The distinctions between genres and categories are flexible and loosely defined, and even the rules designating genres change over time and are fairly unstable.
"Allegories of literary genre" by Constant Montald (1899)