Gentianales is an order of flowering plant, included within the asterid clade of eudicots. It comprises more than 20,000 species in about 1,200 genera in 5 families. More than 80% of the species in this order belong to the family Rubiaceae.

Rubiaceae is a family of flowering plants, commonly known as the coffee, madder, or bedstraw family. It consists of terrestrial trees, shrubs, lianas, or herbs that are recognizable by simple, opposite leaves with interpetiolar stipules and sympetalous actinomorphic flowers. The family contains about 13,500 species in about 620 genera, which makes it the fourth-largest angiosperm family. Rubiaceae has a cosmopolitan distribution; however, the largest species diversity is concentrated in the tropics and subtropics. Economically important genera include Coffea, the source of coffee; Cinchona, the source of the antimalarial alkaloid quinine; ornamental cultivars ; and historically some dye plants.