Geoff Travis is the founder of both Rough Trade Records and the Rough Trade chain of record shops. A former drama teacher and owner of a punk record shop, Travis founded the Rough Trade label in 1978.

Rough Trade Records is an independent record label based in London, England. It was formed in 1976 by Geoff Travis who had opened a record store off Ladbroke Grove. It is currently run by co-managing directors Travis and Jeannette Lee and is affiliated to Beggars Group.