George Alexander Graham Adamson MBE, also known as the Baba ya Simba, was a British wildlife conservationist and author based in Kenya. His wife Joy Adamson related in her best-selling book Born Free (1960) the couple's life with Elsa the Lioness, an orphaned lioness cub they raised and later released into the wild.

Friederike Victoria "Joy" Adamson was a naturalist, artist and author. Her book, Born Free, describes her experiences raising a lion cub named Elsa. Born Free was printed in several languages, and made into an Academy Award-winning movie of the same name. In 1977, she was awarded the Austrian Cross of Honour for Science and Art.