Gerald Walcan Bright, better known as Geraldo, was an English bandleader. He adopted the name "Geraldo" in 1930, and became one of the most popular British dance band leaders of the 1930s with his "sweet music" and his "Gaucho Tango Orchestra". During the 1940s, he modernised his style and continued to enjoy great success.
1935 Wills' cigarette card
British dance band is a genre of popular jazz and dance music that developed in British dance halls and hotel ballrooms during the 1920s and 1930s, often called a Golden Age of British music, prior to the Second World War.
British dance band leader Jack Hylton, c. 1930