Gilbert Bécaud was a French singer, composer, pianist and actor, known as "Monsieur 100,000 Volts" for his energetic performances. His best-known hits are "Nathalie" and "Et maintenant", a 1961 release that became an English language hit as "What Now My Love". He remained a popular artist for nearly fifty years, identifiable in his dark blue suits, with a white shirt and "lucky tie"; blue with white polka dots. When asked to explain his gift he said, "A flower doesn't understand botany." His favourite venue was the Paris Olympia under the management of Bruno Coquatrix. He debuted there in 1954 and headlined in 1955, attracting 6,000 on his first night, three times the capacity. On 13 November 1997, Bécaud was present for the re-opening of the venue after its reconstruction.

The Olympia is a concert venue in the 9th arrondissement of Paris, France, located at 28 Boulevard des Capucines, equally distancing Madeleine church and Opéra Garnier, 300 metres (980 ft) north of Vendôme square. Its closest métro/RER stations are Madeleine, Opéra, Havre – Caumartin, and Auber.