SUMMARY / RELATED TOPICS

High Street Dreams

High Street Dreams is a BBC television documentary series first aired in 2010 based around the development of products to sell in High Street shops and Supermarkets. The 4 episode show was aired on BBC One and BBC HD in the United Kingdom on Monday nights at 21:00; the first episode was aired on 10 May 2010 which saw The Singh Family and Muddy Boots try to find success in the food industry. Jo Malone and Nick Leslau helped them understand what they needed to do to be ready to pitch to a national retailer; the Singh Family needed to go back to the beginning of their branding process and recognise the most integral factors of their brand image. Loyd Grossman helped them understand why having four different titles on one bottle was confusing for a consumer. Muddy Boots had got their design and structure wrong. With unanimous results, their market research on the packaging proved that too much of the beefburger was shown and that it was squashed and unappealing, it was back to the drawing board for both of them.

With the help of two London design agencies, they both had brand emersions and new concepts designed. They were set the challenge of pitching their products to the customers in a large London Tesco store. At the end of this exercise, Jo and Nick decided whether they were ready to go through to pitch to supermarkets... they were. The Singh Family pitched to Asda and Roland and Miranda of Muddy Boots pitched to Waitrose. Both won contracts and started supplying the retailers in September 2010; the Singh Family have since had their listing increased and launched with Londis and independent retailers too. Waitrose tripled Muddy Boots's store listing in May 2012 to 90 stores and their burgers are stocked by Ocado and Budgens nationwide as well. High Street Dreams at BBC Programmes Muddy Boots Mr Singh's Sauce Den Kit Claire English - Special Jewellery Company

Bush & Dreghorn (1798 ship)

Bush & Dreghorn was a merchantman launched in 1798 at Leith. In 1812 a French privateer captured her, she was wrecked in January 1815. Bush & Dreghorn first appeared in Lloyd's Register in 1798 at Leith as Bush & Dughorn with R. Bruce, A. Hill, owner. On 4 October 1812 HMS Doterel arrived at Plymouth with the French privateer Elconore of 14 guns and 80 men. Dotterell had captured Elconore the day before off the Isles of Scilly. Elconore had captured the transport Dreghorn, from Lisbon. Official records reported that Doterel had been in company with Raven and Marlborough, that the privateer's name was Eleonore, that she had been armed with 10 guns; the Navy recaptured Dreghorn. There is no break in the Register of Shipping; the RS for 1816 showed Bush & Dreghorn with J. Higgins, Peck and trade Bristol–Trinidad. Bush & Dreghorn, master, was lost on 6 January 1815 near the "Tower of Montreuil", she was on a voyage from Naples to Gallipoli, Apulia