Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.
Golden Crisp – Sweetened Puffed Wheat Cereal, in a bowl with a spoon
1955 advertisement, stating the "sugar crisp" was appropriate for breakfast, snack, or candy
Post Consumer Brands is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota.
C.W. Post, founder
Commemorative placque at the Postum Cereal Company Factory, September 2014
General Foods 1937 Specimen Stock Certificate
Image: Rod and gun (1898) (14770187321)