Golden Crisp, also known as Sugar Crisp in Canada, is a brand of breakfast cereal made by Post Consumer Brands that consists of sweetened, candy-coated puffed wheat and is noted for its high sugar content. It was introduced in the United States in 1948.
Golden Crisp – Sweetened Puffed Wheat Cereal, in a bowl with a spoon
1955 advertisement, stating the "sugar crisp" was appropriate for breakfast, snack, or candy