Good Girl Art (GGA) is a style of artwork depicting women primarily featured in comic books, comic strips, and pulp magazines. The term was coined by the American Comic Book Company, appearing in its mail order catalogs from the 1930s to the 1970s, and is used by modern comic experts to describe the hyper-sexualized version of femininity depicted in comics of the era.
Torchy #5 (July 1950) cover art by Bill Ward.
William Hess Ward, was an American cartoonist notable as a good girl artist and creator of the risqué comics character Torchy.
Bill Ward (cartoonist)
Torchy #5 (July 1950). Cover art by Ward.