Good to Great
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Good to Great: Why Some Companies Make the Leap... and Others Don't is a management book by Jim C. Collins that describes how companies transition from being good companies to great companies, and how
Front cover
Steven Levitt
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Steven David Levitt is an American economist and co-author of the best-selling book Freakonomics and its sequels. Levitt is a professor emeritus at the University of Chicago. Levitt was the winner of
Good to Great
…Holt and Cameron state the book provides a "generic business recipe" that ignores "particular strategic opportunities and challenges." Steven D. Levitt noted that some of the companies selected as "great" have since gotten into serious trouble, such as Circuit City and Fannie Mae, while only Nucor had…
Levitt in 2012