Goop (company)
Videos
Goop is a wellness and lifestyle brand and company founded by American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing New Age advice, such as "polic
Founder Gwyneth Paltrow
Goop has promoted potentially harmful coffee enemas (prepared enema bag pictured) as having health benefits
Jade vaginal eggs, which were marketed by Goop for weightlifting purposes
Stephen Colbert collaborated with Paltrow on Covetton House, a parody wellness brand