Goop is a wellness and lifestyle brand and company founded by the American actress Gwyneth Paltrow. It was launched in September 2008 as a weekly e-mail newsletter providing new age advice, such as "police your thoughts" and "eliminate white foods", and the slogan "Nourish the Inner Aspect". Goop expanded into e-commerce, collaborating with fashion brands, launching pop-up shops, holding a "wellness summit", launching a print magazine, a podcast, and a docuseries for Netflix.

Gwyneth Kate Paltrow is an American actress and businesswoman. The daughter of filmmaker Bruce Paltrow and actress Blythe Danner, she established herself as a leading lady appearing in mainly mid-budget and period films during the 1990s and early 2000s, before transitioning to blockbusters and franchises. She is the recipient of various accolades, including an Academy Award, a Golden Globe Award, and a Primetime Emmy Award.