Gowerton is a large village and community, about 4 miles (6 km) north west of Swansea city centre, Wales. Gowerton is often known as the gateway to the Gower Peninsula. Gowerton's original name was Ffosfelin. The village falls within the Gowerton electoral ward of the City and County of Swansea Council, which elects one councillor. The community had a population of 5,212. and the built-up area with Waunarlwydd 8,183.

Gower or the Gower Peninsula is in South West Wales and is the most westerly part of the historic county of Glamorgan, Wales. It projects towards the Bristol Channel. In 1956, the majority of Gower became the first area in the United Kingdom to be designated an Area of Outstanding Natural Beauty.