A gown, from the Saxon word, gunna, is a usually loose outer garment from knee-to-full-length worn by people of all genders in Europe from the Early Middle Ages to the 17th century, and continuing today in certain professions; later, the term gown was applied to any full-length woman's garment consisting of a bodice and an attached skirt. A long, loosely fitted gown called a Banyan was worn by men in the 18th century as an informal coat.

Fashion in the period 1550–1600 in European clothing was characterized by increased opulence. Contrasting fabrics, slashes, embroidery, applied trims, and other forms of surface ornamentation remained prominent. The wide silhouette, conical for women with breadth at the hips and broadly square for men with width at the shoulders had reached its peak in the 1530s, and by mid-century a tall, narrow line with a V-lined waist was back in fashion. Sleeves and women's skirts then began to widen again, with emphasis at the shoulder that would continue into the next century. The characteristic garment of the period was the ruff, which began as a modest ruffle attached to the neckband of a shirt or smock and grew into a separate garment of fine linen, trimmed with lace, cutwork or embroidery, and shaped into crisp, precise folds with starch and heated irons.