Grand Boulevard is a thoroughfare in Detroit, running east to west in some places and north to south in other places and is approximately 11 miles in length. It once constituted the city limits of Detroit. Grand Boulevard is named the "Berry Gordy Jr. Boulevard" in the area where the Motown Historical Museum is located and the "General Motors Boulevard" in the area of Detroit's "New Center" where the Fisher Building and Cadillac Place are located. Grand Boulevard is commonly referred to by residents of the city simply as "the Boulevard".

"Hitsville U.S.A." is the nickname given to Motown's first headquarters and recording studio. The house is located at 2648 West Grand Boulevard in Detroit near the New Center area of the city. Motown founder Berry Gordy bought the house in 1959.