Grand Boulevard is a thoroughfare in Detroit, running east to west in some places and north to south in other places and is approximately 11 miles in length. It once constituted the city limits of Detroit. Grand Boulevard is named the "Berry Gordy Jr. Boulevard" in the area where the Motown Historical Museum is located and the "General Motors Boulevard" in the area of Detroit's "New Center" where the Fisher Building and Cadillac Place are located. Grand Boulevard is commonly referred to by residents of the city simply as "the Boulevard".

New Center is a commercial and residential district located in Detroit, Michigan, adjacent to Midtown, one mile (1.6 km) north of the Cultural Center, and approximately three miles (5 km) north of Downtown. The area is centered just west of the intersection of Woodward Avenue and Grand Boulevard, and is bounded by, and includes the Virginia Park Historic District on the north, the Edsel Ford Freeway (I-94) on the south, John R Street on the east and the Lodge Freeway on the west. New Center, and the surrounding areas north of I-94, are sometimes seen as coterminous with the North End, while in fact separate districts.