The Great Reset, also known as the Great Reset Initiative, is an economic recovery plan that was proposed by the World Economic Forum in response to the COVID-19 pandemic. The project was launched in
Placards protesting about COVID-19 responses and the "Great Reset" in Frankfurt, Germany, c. 2022
A screenshot, frequently shared and disseminated by critics, of a WEF promotional video featuring the phrase
Photos of Klaus Schwab, founder of the WEF, are often used to illustrate the phrase online especially in memes.