The Greensboro Coliseum Complex, commonly referred to as Greensboro Coliseum, is an entertainment and sports complex located in Greensboro, North Carolina. Opened in 1959, the complex holds eight venues that includes an amphitheater, arena, aquatic center, banquet hall, convention center, museum, theatre, and an indoor pavilion. It is the home of the UNC Greensboro Spartans men's basketball team, the Greensboro Swarm of the NBA G League, the Carolina Cobras of the National Arena League, as well as the Atlantic Coast Conference (ACC) with their Men's and Women's basketball tournaments.

Greensboro is a city in and the county seat of Guilford County, North Carolina, United States. At the 2020 census, its population was 299,035; it was estimated to be 301,115 in 2022. It is the third-most populous city in North Carolina after Charlotte and Raleigh and the 69th-most populous city in the United States. The population of the Greensboro-High Point, NC Metropolitan Statistical Area was estimated to be 789,842 in 2023. The Piedmont Triad region, of which Greensboro is the most populous city, had an estimated population of 1,736,099 in 2023.