Gstaad is a town in the German-speaking section of the Canton of Bern in southwestern Switzerland. It is part of the municipality of Saanen and is known as a major ski resort and a popular destination amongst high society and the international jet set. The winter campus of the Institut Le Rosey is located in Gstaad. Gstaad has a population of about 9,200 and is located 1,050 metres above sea level.

The canton of Bern, or Berne, is one of the 26 cantons forming the Swiss Confederation. Its capital city, Bern, is also the de facto capital of Switzerland. The bear is the heraldic symbol of the canton, displayed on a red-yellow background.