Team Haas (USA) Ltd., sometimes called Beatrice Haas after its major sponsor, was an American Formula One team founded by Carl Haas in 1984 after an agreement with Beatrice Foods, a US consumer products conglomerate, which competed in the World Championship from 1985 to 1986. An agreement to use Ford engines for three seasons faltered after a change of management at Beatrice. The firing of Beatrice CEO Jim Dutt led to Beatrice withdrawing their funding of the project. The team was unable to continue in Formula One after the 1986 season. 1980 World Champion Alan Jones was coaxed out of retirement to drive the team's first car at the end of the 1985 season and on into 1986. Future prestigious designers Ross Brawn and Adrian Newey passed through the team.
The FORCE THL1 car
Beatrice Foods Company was a major American food conglomerate founded in 1894. One of the best-known food processing companies in the U.S., Beatrice owned many well-known brands such as Tropicana, Krispy Kreme, Jolly Rancher, Orville Redenbacher's, Swiss Miss, Peter Pan, Avis, Milk Duds, Samsonite, Playtex, La Choy and Dannon.
Restored Beatrice Foods Meadow Gold ice cream neon sign on Route 66 in Tulsa, Oklahoma.