Hallmark Channel is an American cable television network owned by Hallmark Media, a subsidiary of Hallmark Cards. The channel broadcasts family-oriented general entertainment programming, including television series and made-for-TV movies.

Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.