Hallmark Hall of Fame, originally called Hallmark Television Playhouse, is an anthology program on American television, sponsored by Hallmark Cards, a Kansas City–based greeting card company. It is the longest-running prime-time series in the history of television; it began airing in 1951 and is still currently in production. Since 1954, all of its productions have been broadcast in color. It was one of the first video productions to telecast in color, a rarity in the 1950s. Many television films have been shown on the program since its debut, though the program began with live telecasts of dramas and then changed to videotaped productions before finally changing to filmed ones.

Hallmark Cards, Inc. is a privately held, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the company was awarded the National Medal of Arts.