Hamilton East is a suburb in central Hamilton in New Zealand. The suburb's primary commercial and retail precinct is located along Grey Street. Hamilton East is characterised by villas and bungalows built early in the 20th century.

Hamilton is an inland city in the North Island of New Zealand. Located on the banks of the Waikato River, it is the seat and most populous city of the Waikato region. With a territorial population of 185,300, it is the country's fourth most-populous city. Encompassing a land area of about 110 km2 (42 sq mi), Hamilton is part of the wider Hamilton Urban Area, which also encompasses the nearby towns of Ngāruawāhia, Te Awamutu and Cambridge. In 2020, Hamilton was awarded the title of most beautiful large city in New Zealand.