The Hawaiian lobelioids are a group of flowering plants in the bellflower family, Campanulaceae, subfamily Lobelioideae, all of which are endemic to the Hawaiian Islands. This is the largest plant radiation in the Hawaiian Islands, and indeed the largest on any island archipelago, with over 125 species. The six genera involved can be broadly separated based on growth habit: Clermontia are typically branched shrubs or small trees, up to 7 metres (23 ft) tall, with fleshy fruits; Cyanea and Delissea are typically unbranched or branching only at the base, with a cluster of relatively broad leaves at the apex and fleshy fruits; Lobelia and Trematolobelia have long thin leaves down a single, non-woody stem and capsular fruits with wind-dispersed seeds; and the peculiar Brighamia have a short, thick stem with a dense cluster of broad leaves, elongate white flowers, and capsular fruits. The relationships among the genera and sections remains unsettled as of April 2022.

The family Campanulaceae, of the order Asterales, contains nearly 2400 species in 84 genera of herbaceous plants, shrubs, and rarely small trees, often with milky sap. Among them are several familiar garden plants belonging to the genera Campanula (bellflower), Lobelia, and Platycodon (balloonflower). Campanula rapunculus and Codonopsis lanceolata are eaten as vegetables. Lobelia inflata, L. siphilitica and L. tupa and others have been used as medicinal plants. Campanula rapunculoides may be a troublesome weed, particularly in gardens, while Legousia spp. may occur in arable fields.