Hawke's Bay is a region on the east coast of New Zealand's North Island. The region is named for Hawke Bay, which was named in honour of Edward Hawke. The region's main centres are the cities of Napier and Hastings, while the more rural parts of the region are served by the towns of Waipukurau, Waipawa, and Wairoa.

The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand, separated from the larger but less populous South Island by Cook Strait. With an area of 113,729 km2 (43,911 sq mi), it is the world's 14th-largest island, constituting 43% of New Zealand's land area. It has a population of 3,997,300, which is 77% of New Zealand's residents, making it the most populous island in Polynesia and the 28th-most-populous island in the world.