Hawke Bay, formerly named Hawke's Bay, is a large bay on the east coast of the North Island of New Zealand, surrounded by the Hawke's Bay region. It stretches from Māhia Peninsula in the northeast to Cape Kidnappers / Te Kauwae-a-Māui in the southwest, a distance of some 90 kilometres (56 mi).

The North Island, also officially named Te Ika-a-Māui, is one of the two main islands of New Zealand, separated from the larger but less populous South Island by Cook Strait. With an area of 113,729 km2 (43,911 sq mi), it is the world's 14th-largest island, constituting 43% of New Zealand's land area. It has a population of 3,997,300, which is 77% of New Zealand's residents, making it the most populous island in Polynesia and the 28th-most-populous island in the world.